Practical intelligence, industry analysis and actionable guides from the front lines of Cyber Security and FinTech business development.
The CISO role has evolved dramatically. They're more influential, more selective, and better protected by gatekeepers than ever before. Here's what's actually working in our outbound strategies right now.
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As the initial wave of open banking excitement settles into a more mature commercial landscape, the real pipeline opportunities are emerging. We break down where to focus BD efforts now.
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We run the complete numbers on building an in-house SDR team versus engaging an external business development partner. The hidden costs, ramp time, and why outsourced BD makes compelling economic sense.
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Most channel partner programmes underperform not because of the product, but because of the activation. We share the frameworks that actually drive reseller revenue in the UK cyber market.
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Phone, email, LinkedIn — the right combination, cadence, and messaging for B2B technology companies targeting enterprise accounts in cyber and fintech. Sequences and frameworks we use daily.
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The transition from early traction to scalable growth is where many tech companies stall. ICP refinement, reference selling, outbound motion, and partner channels — the BD framework that bridges the gap.
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