Pay Per Qualified Appointment
We generate highly qualified meetings with decision-makers in Cyber Security and FinTech. Every prospect is verified, interested, and matched to your ICP before we hand them over.
Per Qualified Appointment
Decision-maker confirmed · ICP matched · Booked in your calendar · Pre-call brief included
Compare to hiring in-house:
Choose Your Package
3-month minimum retainer. The more appointments you commit to, the lower your cost per meeting.
Starter
~10 qualified appointments · £250/appt
- 10 highly qualified appointments
- Cyber Security or FinTech focus
- ICP definition & messaging review
- Decision-maker verified meetings
- Pre-call briefing notes per lead
- Monthly pipeline report
- Dedicated BD consultant
- Sales strategy consulting
Growth
~22 qualified appointments · ~£227/appt
- 22 highly qualified appointments
- Cyber Security & FinTech coverage
- Full ICP & messaging architecture
- Decision-maker verified meetings
- Pre-call briefing notes per lead
- Weekly pipeline report & call
- Dedicated BD consultant
- Sales strategy consulting
Scale
~45 qualified appointments · ~£200/appt
- 45 highly qualified appointments
- Cyber Security & FinTech coverage
- Full ICP & messaging architecture
- Decision-maker verified meetings
- Pre-call briefing notes per lead
- Weekly pipeline report & call
- Dedicated BD consultant
- Sales strategy & playbook consulting
Need something different?
Custom packages available. Just get in touch.
Us vs. Hiring In-House
Building internal BD is expensive, slow, and risky. See exactly how we compare.
| 🏆 Highs & Lows LTD | BDM (In-House) | BDR (In-House) | |
|---|---|---|---|
| Annual Cost | From £10,000/yr | £75k–£120k salary + bonus + NI | £35k–£55k salary + bonus + NI |
| Time to First Meeting | 2–3 weeks | 3–6 months hire + onboard + ramp | 2–4 months hire + onboard + ramp |
| Recruitment Cost | £0 | £8k–£20k agency fees | £4k–£10k agency fees |
| Training & Tooling | Included | £3k–£8k/yr CRM, tools, training | £2k–£5k/yr CRM, tools, training |
| Sector Expertise | 10+ years, day one | Varies — needs training | Junior — needs coaching |
| Risk if it doesn't work | Cancel after 3 months | Redundancy + legal risk | Redundancy + lost time |
| Meetings (first 3 months) | 10–45 qualified appts | 0–5 (still ramping) | 0–3 (still ramping) |
| Management Overhead | Zero | High — daily management | High — constant coaching |
| Scales Up/Down | Yes — adjust quarterly | No — headcount fixed | No — headcount fixed |
| First Year Total | ~£10k–£36k | ~£100k–£148k | ~£50k–£78k |
* Estimates include salary, NI, pension, recruitment, tooling and training. UK averages 2024/25.
Ready to see what qualified appointments look like?
Book a free discovery call and we'll talk through what's realistic for your business.